Sandfox Advises Sonar Technologies on its Sale to Marchex


Sandfox Advisors is pleased to announce it has advised Sonar Technologies on its sale to Marchex (NASDAQ: MCHX), a leading provider of analytics that drive, measure and convert callers into customers. This transaction represents Sandfox’s inaugural deal as an independent firm and the latest in its bankers’ 10+ years of experience executing dozens of M&A transactions amounting to $5+ billion in value.


Sonar CEO Matt Berman commented, "Sandfox Advisors did an excellent job managing this process. Their tactful but aggressive negotiation skills and deep knowledge corporate finance, accounting, and legal aspects of M&A helped us break through impediments and avoid countless mine fields. We could not have done this deal without them and I would hire them again without hesitation."


Sonar’s marketing technology platform is an enterprise-grade software solution for businesses to engage at scale with customers through AI-powered cross-channel messaging. Sonar leverages Natural Language Processing (NLP) to automate dialogue and deliver tailored experiences while integrating seamlessly with existing CRM and other business process workflows. Enterprise customers including Zillow, Bird, and DriveTime trust Sonar to process and deliver millions of personalized messages to their customers. Sonar is headquartered in San Francisco and was backed by institutional venture investors, including Quest Venture Partners and 500 Startups.


This acquisition is the third in Marchex’s history and significantly accelerates its customer analytics and AI roadmap by supplementing existing customer voice data with a robust messaging channel.


Sandfox Advisors, with a team led by Matei Sanders, served as the exclusive financial advisor to Sonar's CEO and Board of Directors. Goodwin Procter LLP served as legal counsel for the Company.

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