Sandfox Advisors is pleased to announce that it has served as the exclusive financial advisor to Teikametrics on its acquisition of Adjusti.co, an eCommerce market intelligence solution based in Israel. This represents the first cross-border M&A transaction for Sandfox Advisors and its second involving an AI-powered marketing technology platform.
Teikametrics’ marketplace optimization platform helps merchants and brands maximize their potential on the world’s largest marketplaces. Founded in 2013, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $6 billion in GMV for thousands of merchants around the world, including Clarks, Nutribullet, Power Practical, Conair, Swanson Nutrition, and Mark Cuban’s brands.
This acquisition will extend the functionality of Teikametrics’ SaaS platform to provide marketplace insights and competitive intelligence, while enhancing existing AI-powered advertising algorithms with proprietary data. By combining data into a unified AI-powered platform, there is a significant increase in value for solutions to drive growth by optimizing advertising and inventory simultaneously. The combination of Adjusti.co with Teikametrics means that merchants will have a holistic platform to drive better outcomes and performance for their marketplace businesses.
“On fiercely competitive marketplaces like Amazon or Walmart, proprietary data and insights around marketplaces and competitive intelligence provides eCommerce businesses with an immense advantage,” said Alasdair McLean-Foreman, CEO of Teikametrics. “By offering Market Intelligence solutions in Flywheel 2.0, we can help our customers gain unprecedented visibility into the market, and enable better decisions for their business. In the interim, proprietary data will augment our AI-powered optimization capabilities to improve our customers’ advertising performance and efficiency.”
“Joining Teikametrics is very exciting for the Adjusti.co team,” said Alon Maltzov, co-founder and CEO of Adjusti.co. “We believe that proprietary market intelligence data can be used to improve optimization for critical functions across an ecommerce business. Integrating data and applying AI and machine learning is the key to unlocking the greatest value from the millions of data points Adjusti.co captures.”
Sandfox Advisors, with a team led by Matei Sanders, served as the exclusive financial advisor to Teikametrics and its Board of Directors. Foley & Lardner LLP served as legal counsel to Teikametrics.